Will YouTube Influencers Help Drive U.S. Navy Recruitment?

YouTube creator William Osman, center, poses for a photo aboard the USS Theodore Roosevelt. Osman competed in an egg-drop contest with sailors aboard the ship. (U.S. Navy)

The Virginia-Pilot: The Navy’s newest recruiting strategy: YouTube influencers

William Osman appears thrilled that he’s about to perform an egg-drop experiment.

The challenge is the same one that generations of students have done before: Engineer a way to stop an egg that’s dropped from a high elevation from obliterating on impact.

But Osman is no student. And the location of this egg drop is anything but typical.

Osman is an engineer and professional YouTube influencer who was invited aboard the USS Theodore Roosevelt to compete in an egg-drop competition against a pair of sailors while cameras — lots of cameras — captured every moment on the aircraft carrier.

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