British Army Unveils Latest 2020 Recruiting Campaign: ‘Army Confidence Lasts A Lifetime’

Daily Mail: 'Snowflake' army ads were the most successful in a decade, top brass reveal as they now try to win recruits with the promise of a Love Island body

* The campaign claims that signing up provides 'confidence that lasts a lifetime'
* The posters warn that fake tan and make-up are only 'quick hits' of confidence
* The eight adverts, targeting those aged 18 to 24, aim to widen Britain's Army
* Numbers are at an all-time low due to failure to recruit enough in previous years

A controversial Army recruitment campaign aimed at 'snowflakes' was the most successful in a decade, it has been revealed.

Following the campaign, 90,000 people applied to join the Army, meaning it is 90 percent towards meeting its annual recruitment target, which runs until April.

Now Army chiefs hope to build on 2019's success with a campaign aiming to lure young adults who want 'Love Island-style' bodies.

Despite being widely mocked at the time, the 'Your Army Needs You' campaign took September's monthly total number of recruits starting basic training to the highest since 2009.

The impressive statistics were revealed ahead of the 2020 'Army confidence lasts a lifetime' campaign.

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WNU Editor: This is a weird ad campaign. Apparently if you fail the physical you get to go to boot camp for four weeks. The Army is not social work with guns and camouflage, but they are making it sound like that.

More News On The British Army Unveiling Its Latest 2020 Recruiting Campaign

Army Recruitment Campaign Highlights 'Lasting Confidence' Of Service Career -- Forces Network
Army urges under-confident young people to sign up -- BBC
Overweight, unfit or shy? The British army still wants you -- The Guardian
Army chiefs say controversial 'snowflake' recruitment campaign was most successful in a decade as new series is launched -- The Telegraph
British army battles for the hearts of snowflakes and bloggers to fill jobs gap in 2020 -- RT

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