Olympics Opening Ceremony Ratings Are A Bust In The U.S.

Axios: Olympics opening ceremony ratings fall to 33-year low 

Ratings for the Olympic Games opening ceremony were down 36% compared to 2016, according to preliminary numbers from NBC Universal. 

Why it matters: The figures for the Tokyo Games event mark the lowest audience for an Olympics opening ceremony event in over three decades, per Reuters. 

* Roughly $1 billion has been spent on advertising around the Olympics. 

Ratings are the only real metric marketers can use to justify much of that spend. 

By the numbers: About 17 million people watched the event on broadcast and streaming, according to NBC. Early broadcast numbers suggest some 10 million people watched the event on linear TV. 

Read more ....  

Update: NBC estimates 17 million in US saw opening of Tokyo Olympics (AP)  

WNU Editor: The 13 hour time difference on the U.S. East coast does not help the ratings.

Update: The ratings are a smash in Japan .... More than 70 mln people in Japan watched opening ceremony (Reuters). 

Update #2: The official Olympic's website is here (link here).

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